Wuyue in People’s Daily Overseas Edition: Why Fit Takes a Trained Eye

A report from South Bund, with Wuyue among the voices

On 29 August 2026, People’s Daily Overseas Edition published a report by Ding Meidong and Shan Jingyi titled 老外为啥爱来这里做衣服？（我在中外交流第一线）. Its main title asks why foreign visitors come here to have clothes made. The article follows customers and shopkeepers at Shanghai’s South Bund tailoring market, exploring the appeal of personal service, local craft and the experience of choosing a garment together.

Among the shopkeepers interviewed is Yue Wenrong (岳文荣), owner of Wuyue Bespoke Tailoring, named in the report as 五岳洋服. The article describes him as an established trader in the market with more than 20 years of clothing customisation experience, working both with customers and as the person taking their measurements.

Read the original People’s Daily Overseas Edition report (Chinese)

What the tape measure cannot explain on its own

Yue’s example is the shoulder. As he explains in the report, two customers can have the same shoulder width but different shoulder shapes: one more sloping, the other more level. Those differences call for different cutting decisions even when the recorded width is the same.

The Chinese term used in the article is 辨体: observing and recognising the shape of the body. In this context, it means interpreting the measurements alongside what the tailor sees. Shoulder width, chest circumference and sleeve length provide essential numbers; an experienced eye helps turn those numbers into a garment that sits comfortably on its wearer.

For someone ordering a first custom suit, that is a useful detail to look for during a consultation. Give the tailor time to observe your natural stance and explain where your existing jackets feel uncomfortable. A photograph of a suit you like can start the conversation; seeing how a garment sits on you gives it a more personal direction.

How we approach fit for different body shapes

The result, seen by the wearer

The report also describes a German customer collecting a suit at Yue’s shop and praising its fit and shape. The short Chinese remark, 尺寸合适，挺括有型, conveys that the size was right and the suit looked crisp and well shaped.

That moment brings the discussion back to the person wearing the clothes. During your own fitting, explain how the jacket feels when you sit, reach or move your arms, as well as how you want it to look. The conversation helps the tailor understand your preferences for comfort and silhouette.

Visit the shop behind the name

You can find Wuyue Bespoke Tailoring at Shop 256, on the second floor of South Bund Fabric Market, 399 Lujiabang Road, Shanghai. Look for the Chinese name 五岳洋服 when matching the shop sign to the name in the report.

If you are planning a visit, send us your Shanghai dates, the garment you have in mind and any fit concerns you would like to discuss. We can then work through an appointment and fitting plan with you. Our process guide explains the steps from consultation through to collection or delivery.

Meet Wuyue and see the shopExplore the consultation and fitting process